showcase your practices/industries and news about the firm and lawyers.uniquely express your brand enabling you to stand out from your competitors.Also, keep in mind that visual social content is a quick way to: Stand out from the pack whenever you can. You also look like a modern, 21st century firm, and in the legal industry where the bar in social media can at many times be low, this is a very good thing. Including images in your posts makes your content (and your firm) more engaging, interactive, relatable and memorable, and can help attract new followers as well as keep your existing audiences interested in what you have to say.
![resize image for social media resize image for social media](https://i.pinimg.com/originals/e7/3b/29/e73b2916e706da9f635e5de757ad3d4e.png)
Without them, your content falls flat and it just doesn’t “pop” – you need to use every trick in the book to capture your audience’s attention in this very competitive market. Simply put, visuals make your readers stop and pay attention. For instance, tweets with images get 150% more retweets than tweets without images, while Facebook posts with images generate 2.3 times more engagement than posts without them (all stats from this article). In fact, 40% of online users will provide a more favorable response to visual content than plain textual content. If you need more reasons why, here are some stats that help to back me up: your audience is much more willing to engage with visual content.
![resize image for social media resize image for social media](https://errorexpress.com/wp-content/uploads/2019/10/Best-social-media-image-resizer-tools-available-online-min.png)
Many of those who have come to see me speak at conferences and who read my articles have heard me say over and over again how important it is to never post anything to social media without an image.